Business Insights Analyst – client-side role; digital team, next gen data analytics – Sydney

Flow Recruitment
January 15, 2022
Sydney, Australia
Job Type


Reporting to the Director of Business Insight & Analytics, this role will be responsible for data-driven insights on digital customer journey optimisation opportunities including, offers, loyalty, experience and CRM initiatives.

Working closely with the digital team along with commercial and business insight analysts, both locally and globally, the role will entail:

  • Using data to identify and recommend new initiatives to increase customer engagement and drive incremental sales.
  • Using CRM analytics to report and present key metrics around evaluation, proposal and implementation of personalised digital initiatives and enhanced customer journeys.
  • Working closely with a Data Architect to ensure the correct integrations are in place to efficiently and accurately fuel required use cases.
  • Performing segmentations for marketing campaigns.
  • Using commercial analytics platforms to understand ROI and overall omni channel campaign impact.

The team’s data journey in the last three years has got them to the point where their work impacts board-level decisions. They thread the needle deciphering what the data means.

Experience using CRM and analytics systems for reporting, working knowledge of Power BI, SQL and relational databases, along with knowledge and experience of data architecture and technical data integrations are all important.  The ability to interpret data and create a cohesive story is key.

The business itself is a mega-brand. The core business is retail, but they do so much more, playing an active role in neighbourhoods all over Australia.

This role initially will be a 12-month fixed-term-contract.  This is a growing area of the business so whilst an extension of contract cannot be guaranteed, it is highly likely to occur.

Salary - $120,000 plus super.

Location – Sydney (flexible working permitted).

If this sounds like the role you have been waiting for, get in touch with – – and request a job description.  All communication will be treated in the strictest confidence.

All applicants must have current right to work in Australia.

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